INSURANCE REGULATORY AND DEVELOPMENTAUTHORITY OF INDIA

HYDERABAD

Minutes of the 60^th meeting of theProcurement Committee held on 4^thApril, 2020

Sub: Insurance awarenesscampaign through DD

Inview of the current lock down due to Corona Virus, the agenda submitted byCommunication Wing was circulated to Members through mail andviews/observations were also received through mail. The details submitted byCommunications Wing are as follows:

2.It is proposed to take up insurance awareness campaign by way of telecasting offour TVCs developed by IRDAI through sponsorship of Epic Serials viz. RamayaninDD National and Mahabharat through DD Bharati. Looking into theviewership during this time, it is proposed to telecast the followingfour TVCseach one of which is of 45 sec. duration for a period of 13 days/26 episodes.

1.       Life Insurance

2.       Property Insurance

3.       Third Party Insurance

4.       Health Insurance

3.Initially the proposal was offered on sponsorship basis but now, due toincreasing demand, the same was withdrawn and the commercial time is beingoffered as spot rates. In this regard, it is proposed to buy spot rate for 90sec. for next 13 days for telecast of four TVCs. Based on the total duration,out of 26 slots of 45 secs duration, health and life insurance to be aired 8times and property and motor insurance to be aired 5 times each, changingalternatively starting from the date of telecast. The detail of cost of theproposal issubmitted below:

4. The Committee noted the submissionsand since the agency is a Government Department, the telecast rates aredetermined and 15% discount is also offered to IRDAI, recommend to take up thecampaign at an estimated cost of Rs.74,58,750/- exclusive of GST.

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